UKTerrorist

Counter Strike – It's not a game!

Posted by Fluke at 18:38 16/7/2002.

For UKTerrorist's latest feature, Paul (Nocturne) has written a concise article on corporate sponsors and how to attract them to your team:

"To you and me Counter-Strike is a game, something where we can channel our aggression, meet with friends or play for pure entertainment value. To companies such as Intel, Coca Cola, Gainward, AMD, Plantronics and many more corporations, Counter-Strike and online gaming is the doorway to a certain demographic market (Generation Y as the marketing strategists have named you all).

Most of the above corporations have a turnover in excess of $20,000,000 worldwide, so why do they look at our small grass-roots community to market goods and services and why do more teams not have sponsorship? The reason for this is simple; they look at the people who play and the teams that operate the players and they cannot see where they get some/any return for their investment!"

It's an informative read for clans looking to achieve sponsorship or indeed anyone vaguely interested in the Counter-Strike community's increasing interaction with private companies. The full article can be found, here.